VELOCITY APPAREL
History:
Velocity Philippines was founded by JV, on April 18, 2020. Inspired by his innate creativity and passion for multimedia arts, JV embarked on a journey to share his unique designs with the world.
Mission Statement:
Velocity is dedicated to empowering individuals to express their unique style through original designs that blend creativity, innovation, and accessibility. We strive to provide fashion-forward individuals of all ages with affordable yet quality apparel, embodying a brand personality characterized by energy, positivity, and determination. Through bold visual identity, inclusive brand voice, and strategic partnerships, we aim to create a vibrant community where everyone can feel valued and understood. Our mission is to continuously expand our product line and reach, remaining a trusted destination for trend-setting fashion that doesn't break the bank.
Values:
Velocity is driven by the values of creativity, innovation, and accessibility. They believe in empowering individuals to express themselves through fashion without breaking the bank.
Achievements of Velocity:
- Vertical Integration: Velocity has transitioned from solely creating designs and selling through third-party platforms to establishing its own shirt brand. They now handle their own printing and packaging, allowing for greater control over the production process and brand identity.
- Diversification: In addition to their clothing line, Velocity has expanded into the perfume business with Velocity Scents. Furthermore, they have ventured into jersey printing with Velocity Jersey Printing, offering personalized items beyond apparel.
- Academic Recognition: Velocity's innovative approach has garnered attention from academic institutions. They were chosen by IT students from the University of Santo Tomas (UST) for a collaboration to develop the Velocity website as a final project, demonstrating recognition of their brand's relevance and appeal in digital spaces.
- Featured Speaker: Velocity was invited and featured at Trinity University of Asia's Senior Eye third live session. The session, themed "SHSark Tank: Learn how to be financially resilient during this pandemic," recognized Velocity's entrepreneurial journey as a model for financial resilience and innovation, showcasing their success to a wider audience.
These achievements underscore Velocity's evolution from a budding fashion brand to a multifaceted business with a strong presence in both the digital and physical realms. Their commitment to quality, innovation, and community engagement has positioned them as a leader in the fashion industry.